Services
Meta-led acquisition, creative production, and in-app conversion
AppScal runs Meta campaigns as the core channel, supports other advertising options where they fit, and rebuilds the in-app flow after the tap. Creative, scaling, and onboarding are handled by one team.
Meta campaign scaling
Iterative testing, then controlled budget scaling
We structure Meta campaigns around repeatable tests of audiences, placements, and creative angles. Budgets move up only where cost and install signals hold, so scaling stays deliberate.
Creative production
Video and static ad creative built for mobile feeds
We produce short-form video and static ads sized and paced for mobile feeds. Each creative is briefed against a specific audience and tested in live campaigns before it is scaled.
In-app conversion
Screen-by-screen audit of the path after the tap
We review paywalls, onboarding screens, and post-tap event paths one step at a time, then revise the flow to move users from install to the action that matters.
How we work
From technical audit to live funnel analysis
Step 01
Technical audit
We review the app’s tracking setup, event structure, and current paywall and onboarding screens.
Step 02
Creative brief
We define audiences, angles, and formats for each test, tied to the post-tap goal.
Step 03
Live flighting
Campaigns launch in controlled flights, with budgets moved only where early signals hold.
Step 04
Funnel analysis
We track installs through to in-app actions and revise creative and flow based on what converts.